Insights:
Women feel that they can’t talk about periods.
1 in 10 UK women between the ages of 14 and 21 can’t afford sanitary products.
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So we did something about it!
Introducing BloodyBox. A startup business.
We designed a subscription box that women can buy monthly that tackles both the taboos around periods as well as period poverty. In return from every subscription that was purchased, a donation of 10 tampons will be given to low income or homeless women. We wanted to promote period positivity and prevent period poverty!
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The contents of the box varied from month to month. It always contained a month’s supply of tampons. Other items included: Massage bars, candles, underwear, bubble bath, face masks and other health and beauty products. Most of the gifts were homemade, because lets face it, there's nothing more luxurious than homemade products.
How did our box business tackle the taboos around periods?
Each box contained a postcard featuring an artwork created by feminist and menstruation artists who wanted to help us change the perception and conversations around periods. This also helped us to promote our tone of voice. We made these contacts via our Instagram account. People loved our idea and wanted to collaborate with us by sending us their art work. Each piece of artwork which was sent to us, came with a little piece written by the artist explaining about bit about them and why they began creating art.
Feminist Art done by @ladyyism on Instagram which was featured in our first box. Front of postcard.
Back of postcard.
We used our Instagram as a platform to talk about periods.
We regularly hosted period parties where content was shared, filmed and promoted including the worst and the best things about the time of the month, period horror stories, menstrual art and petitions for period related affairs such as the abolition of tampon tax as well as the importance of ending period poverty.
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One of the videos we posted on Instagram of personal horror story experiences people have had on their time of the month.
We involved ourselves in as many local opportunities as possible such as podcasts with our university’s Feminist Society to raise awareness of period poverty, advertise our product and talk about how women should be able to talk about their periods.
Click below to listen to our podcast.
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Branding on our Box.
Our branding was blunt, and to the point. It highlighted that we weren't going to be quiet about the topic and add to the stigma around periods. It's natural. After all, it is a bloody box!
We Donated.
We contacted a local food bank called The Street Food Project who are a group of people who volunteer every evening. They feed between 30-50 homeless people at the train station in Penzance, Cornwall. This was their response.
We got noticed.
Website
Introducing BloodyBook!
People loved the idea of sharing stories and content about periods, so why not put it all in a zine?! Introducing Bloodybook.
The zine consisted of 16 pages full of period content including period recipes and music playlists to help you feel better whilst on your time of the month, quizzes, period stories, news based on the stigma around periods interviews and articles shared from feminist groups such as the women's institute and current situations that women are facing in the life of today. The zine could be bought online and the money made went towards donating the tampons to homeless women.
The PDF is our first edition of BloodyBook!
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Promote period positivity, prevent period poverty!
